Current marketing practices benefits for consumers

 

Current marketing practices benefits for consumers

IOT changes many things for the consumers in the today’s trendy era. The internet is the great place for the consumers to seek and analyze the information quickly. It provided the important and latest information to the consumers related to any field quickly in a cost effective manner. The new launches of products, services and methods keep the audience informed.

      

(Source: Kingsnorth, 2019)

It is helpful for the company to keep the audience up to date and provide latest information of the upcoming products significantly. The easy accessibility of information access and resources helps them to take appropriate purchase decisions. It helps the business to build the brand reputation and credibility of the company through digital marketing or internet marketing through increase in number of vies and footfalls on the webpage or website. Another key benefit for the current digital marketing is provide the convenience and quick service like the customers and audience wants the quick service and information in the today’s digital era so that the customers can get the fast and reliable services on one click rather than went into the market for particular products and spend hours on shopping to get the best results. Furthermore, the good relationship and 24*7 accessibility in business makes the consumers trust on the products and services quickly if the company provides the appropriate services in the long term that opens the new opportunities for the business and consumers to trust on the products and services of the brand in the long run (Chaffey, et al., 2019). These services can provide the transparency visibility and comfort to the consumers when they need it anywhere and anytime in the company. Furthermore, the products and services for the people are based on the demographics, shopping behaviors and interests so that they effectively engage in the business.

References

Kingsnorth, S., (2019) Digital marketing strategy: an integrated approach to online marketing.UK: Kogan Page Publishers.

Chaffey, D. and Ellis-Chadwick, F., (2019) Digital marketing. Pearson UK.