Current marketing practices benefits for consumers

  Current marketing practices benefits for consumers IOT changes many things for the consumers in the today’s trendy era. The internet is the great place for the consumers to seek and analyze the information quickly. It provided the important and latest information to the consumers related to any field quickly in a cost effective manner. The new launches of products, services and methods keep the audience informed.            (Source: Kingsnorth, 2019) It is helpful for the company to keep the audience up to date and provide latest information of the upcoming products significantly. The easy accessibility of information access and resources helps them to take appropriate purchase decisions. It helps the business to build the brand reputation and credibility of the company through digital marketing or internet marketing through increase in number of vies and footfalls on the webpage or website. Another key benefit for the current digital marketing...